SEO Marketing Hero
Categories: Marketing & Promotion, Web & Development
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What Will You Learn?
- How to rank pages on Google
- How to get more organic traffic
- Understanding of SEO and its use
- How digital marketing works
Course Content
Introduction
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00:54
The Basics
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00:34
-
What is a search engine?
01:26 -
How does search work?
02:20 -
02:02
-
02:50
-
How much traffic each page and rank gets?
01:56
The Three Pillars of Ranking
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The three pillars of ranking
01:09 -
Relevance
03:24 -
Trust
02:54 -
Quality
02:41
The Google Updates
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Google Penguin Update
04:09 -
Google Panda Update
04:00 -
Google Hummingbird Update
02:01 -
Google Pigeon Update
02:07 -
Google Rankbrain Update
03:11 -
One strategy to deal with all updates
02:53
Keyword Research
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What are keywords and how to research them
02:53 -
Obtaining a huge list of keywords
02:14 -
Identifying Keywords That’ll Get You Traffic
02:57 -
High Competition vs Low Competition
03:00 -
Keyword Targeting A Shot In The Dark
02:19 -
Progressive SEO Strategy
02:55
On Page SEO Factors
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What is Mobile Compatibility
02:14 -
What Robots txt Does for Your Search Ranking
02:07 -
How to Create and Submit a Sitemap Correctly
02:09 -
Why HTTPS is So Important for Search
01:52 -
Outbound Links
01:14 -
Valid HTML
01:11 -
Site Performance and Ranking
02:07 -
Semantic HTML
01:25
Link Building & Why It’s Important
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What is Link building?
02:19 -
Why will link building never go away
01:25
Social Media and SEO
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How Social Media Affects SEO?
02:25 -
How Facebook Affects SEO?
02:01 -
How Twitter Affects SEO?
01:57 -
How Pinterest works with SEO?
02:32
Using Google Analytics For SEO
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Introducing Google Analytics
01:22 -
Why Use Google Analytics?
01:47 -
Analyzing Keywords in Analytics
03:19 -
Demographs and Other Data
02:13 -
Other Analytics Tools
02:46
Designing The Content For SEO
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How Much Content You Should Have On Page?
02:47 -
How Many Types Of Content to Target?
02:37 -
Using Analytics To Design Better Content
02:10 -
Why Consistency Will Win Over Everything Else?
02:11 -
How to Curate Content and Win?
02:34 -
How to Get Content Ideas
02:14
Fixing SEO Issues
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Site Not Listed In Google
02:33 -
Rankings Dropping Fast
02:32 -
Site Penalized By Penguin
01:54
Local SEO Targeting
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What is Local SEO?
01:20 -
Targeting Local SEO Keywords
02:13 -
Getting Citations
03:15
Search Metadata
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What Is Extra Metadata
02:41 -
Microformats, Rich Snippets & Schema
03:11
SEO Death
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Seo Death – Part 1
05:28 -
Seo Death – Part 2
04:26
SEO Professionally
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Why SEO Will Never Go Out Of Fashion
02:46 -
Hiring The Right SEO Agencies
03:33
Glossary
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What They Mean
05:57
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